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This is where a referral program comes in.

There is nothing more believable to a potential customer, than hearing from a current customer. 

If you are not leveraging the voices of your current clients...you are leaving a ton of money on the table.

This is just one example. There are countless ways businesses can use referral programs. Here are a few strategies:


  • Offer a reward: Giving customers a small gift or discount for referring new customers is a popular strategy. This creates a win-win situation. The customer gets a reward, and the business gains a new customer.

  • Leverage social media: Businesses can ask their customers to share their experiences on social media. This can help reach a larger audience. Offering a small discount or freebie for social media shares can encourage more customers to participate.

  • Make it easy: The easier it is for customers to refer, the more likely they are to do it. Businesses can create simple referral links or codes that customers can share.

Referral programs are a cost-effective way for small local businesses to grow their customer base and foster loyalty. They turn customers into marketers, creating a powerful word-of-mouth network that can drive substantial business growth.

With a referral program, "Bread and Butter" can encourage their loyal customers to spread the word. They can offer a free loaf of bread for every new customer referred. This not only brings in new customers but also rewards their existing ones, enhancing loyalty.

30 May 2024

Referrals - NOT just for BNI

Referral programs are powerful tools for small local businesses. They turn happy customers into vocal advocates. But why are they so important?


Let's consider a local bakery, "Bread and Butter". They bake delicious bread and their regular customers love them. However, they struggle to attract new customers. Their foot traffic doesn't get them enough walk-ins.


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